All Work · Wellness
Lumen Cycle
A calming, empowering brand for a women’s wellness and cycle-tracking app — supportive, clean, and body-positive.
The Brief
Most cycle apps speak in clinical charts or cutesy pink. Lumen Cycle wanted a third way: a companion that treats its users like adults — knowledgeable, calm, and quietly celebratory about the body.
The brand had to flex from a tiny app icon to long-form education content without losing its softness. Accessibility was a launch requirement, not a polish phase: contrast, type scale, and icon clarity were designed in from the first sketch.
What the Identity Includes
A crescent mark that opens like a doorway sets the tone, supported by dawn-warm neutrals, generous whitespace, and illustration guidelines that show real, diverse bodies in restful poses.
- Audience research synthesis and naming support
- Crescent logo suite, app icon, and motion-ready mark
- Calm palette, type scale, and icon library
- Illustration and photography direction for education
- App-store screens, onboarding, and lifecycle email styles
“They listened first and designed second. Our users say the app feels like a friend who actually understands.”Amara Osei — Founder of Lumen Cycle
